The problem presented to us by the Peer Support Services for Abused Women, was to give their current imagery a face-lift. With their old brand being dark, sad, uninviting and overall drab, we decided livening it up would be a good start. Without the use of stock imagery, it was a challenge to simply create enough visual interest.
We aimed to remain open and inviting - giving these women a space that they can trust, and can feel sake. Keeping the website overhall lighter and simpler gives an ease of use that could be imperative to the target audience in a time of need.